Friday, May 14, 2010

One of a Kind

Custom Art for the Techno Label’s Premier Vinyl Release:
“Catharsis: An Outpouring From the Pacific Side of Earth”

These days, pressing and cutting vinyl is a luxury many music labels bypass. However, Seattle-based techno label, From 0-1, considers vinyl releases to still be an important and vital part of the electronic music industry. Techno is a genre steeped in the DJ’s relationship to their records. Although the digital age is thriving, there remains a certain appeal of finding a unique release among a stack of many. The label is proud to announce their premier vinyl release “Catharsis”, due out the summer of 2010, featuring tracks by Bryan Zentz and Let’s Go Outside, DJ Sodeyama, Milkplant and Sone.

To mark the occasion, each jacket of the release is an original, featuring a custom stencil of the From 0-1 logo in different mediums. Printing the jackets was a labor of love and a collaborative effort by label artists. The photos here give a first-hand account of our spraypaint-filled afternoon, and a sneak peak of the artwork before it hits record stores.

Jackets in the box. Starting with 300, our goal was to have 250 quality prints to send to the pressing plant.



The easel.
Our stencil was laser-cut from poly film, and assembled in a screenprint frame for ease of placement, consistency and cleanliness.



The first jacket is a success!



Keith Kelley and Justin Byrnes of Cyanwave.


Black gloss on a matte black stock.



Metallic silver on a matte black stock.



Black gloss on a matte black stock.



Metallic silver on a matte black stock.

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